The City of Oakland was exploiting outdated systems and manual procedures. Citizens had to leave their houses to go to an office to fill in the required forms.
In contrast, these people were using so many digital services and apps in their everyday lives. Digital services that were time-saving and improving their lives.
Time is a major limitation for all citizens in the modern times we live in. Oakland understood that and decided to make radical changes in serving residents.
The aim was citizens to have access to public services more conveniently. Oakland administration wanted to provide public services to citizens without them leaving their homes.
This wouldn’t be possible without the appropriate team of digital experts. The provider had to develop apps and provide some degree of digital transformation fast. These small wins would establish credibility and citizens would recognize the positive effect.