The Social Web Observatory (SWO) platform is a tool that monitors information diffusion across various sources that it can access, such as news sources on the Web and user-generated content (comments and posts) in the social media. SWO treats this information as actionable knowledge by listening for the public sentiment for a specified entity over time and across real-world events that trigger its generation and/or diffusion. The free version of the platform allows users to search, explore, experiment, analyse and uncover new data-driven insights, data-driven ideas from the social web. Registered users are able to create dashboards, analyse and visualise the retrieved social web data. Customised/personalised versions of the platform can also be created and provided on-demand in order to address business- or user-defined needs.

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